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2 min read

Beyoncé - The power of audience advocacy

In the past week Beyoncé surprised fans with the release of new music. Only Beyoncé would have enough confidence in her fanbase to make...

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4 min read

Op-Ed: The Oscars 2022 & Reputation Management

In recent days we got an insight into reputation management in the world of celebrity. We witnessed one of Hollywood’s most famous actors...

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5 min read

Op-Ed: Keeping up with 'The Hustle'

When did keeping up with the Joneses become keeping up with the Kardashians? With the advent of reality television and then social media...

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3 min read

The ever-evolving arena of social media influencers

Influencer marketing has become such a prevalent part of the marketing and PR mix over the past several years that it would now be...

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